I saw and advert for a service during one of my searches on the internet and clicked on the hyperlink to visit the site. After about 30 seconds of the “Welcome Page” telling me that it “is loading” I closed the browser window and put the site on my blacklist of “never to visit again”.

What were the web designers thinking? That I have broadband and it will take about two seconds for the flash page to load, forcing me to look at fancy graphics (the web designer’s creativity?) before I get to the real information? I don’t think so.

The number one rule clients must insist on when they are approached by web design companies is usability. This does not mean a drab website without any design flair, but it must strike the right balance between usability, translated as functionality.

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