Digital Television approaches …

The South African Department of Communications  (DOC) has finally pulled a rabbit out of its hat after the switch-over to digital television broadcasting infrastructure has been delayed on several occasions. Judging from its “Go Digital” campaign that’s in full swing during 2012, South Africans should soon benefit from DDT (Digital Terrestrial) television signals. The DOC’s…

Call a spade … a spade!

Wordsmiths know that words you choose “paint” a picture in the mind of the reader. Therefore, writers choose their words carefully, especially if they want the reader to “see” (visualise, if you insist) something from a certain angle or perspective. Marketing gurus also know this. In fact, it’s their bread and butter (literally) to know…

Search Engine Optimization (SEO) … fact or fiction?

Search Engine Optimization (SEO) specialists have been posting comments, promising an “increase in traffic” should I use this plug-in or that software solution. Following the links, you inevitably run into a page demanding “only $$!” for a chance to boost your blog’s rating – and of course your bank balance. Promises of how my listing…